Why Eastern Idaho Developers Choose Smith Robinson Real Estate Two70

If you're developing a subdivision, a townhome community, or a multi-lot infill project anywhere from Idaho Falls up through the Teton Valley, the listing team you choose is going to determine whether you sell out in a year or spend three of them staring at empty lots. That's not sales copy — it's math. A great marketing partner accelerates absorption, holds price, and builds a waitlist for Phase 2 before Phase 1 closes. A generic broker sticks an MLS sign in the ground and waits for a call.

We built Smith Robinson Real Estate Two70 to be the first kind. Over the last few years we've become the exclusive listing partner for three of the most ambitious developments in Eastern Idaho — Hillcrest Ranch in Ammon, Whitetail Ridge in St. Anthony, and Sugar Mill Townhomes in Sugar City. Each one is structured differently. Each one sells differently. The common thread is how we market them.

The Old Model Is Broken

Most brokerages in this region still treat a subdivision listing the same way they treat a three-bedroom resale. They pick five lots off the plat, shoot some dry aerial photos, push them onto the MLS, and wait for a call. If the lots move, great. If they don't, the broker shrugs and blames the market.

That model leaks money. A lot listed as just another MLS line is a lot that has to compete on price, because it has no identity. It has no story. It has no brand. Buyers skim past it. Builders can't point to it. Agents can't recommend it with conviction. And when a developer is sitting on carrying costs — interest, property taxes, infrastructure debt — every week those lots sit is a direct hit to the pro forma.

Every property we list gets treated like a product launch. That's the difference. And it's why developers who try us once come back for the next project.

Four Things We Do That Nobody Else Does

1. In-house cinematic media. Never outsourced.

We run a full production studio inside our brokerage — FPV drone, traditional aerial, ground video, photography, color grading, the whole stack. Every development we list gets a dedicated media package: a cinematic hero reel, per-lot walkthrough content, aerial topography shots, and a lifestyle edit that shows buyers what it feels like to actually live there. We don't outsource it to a one-man drone hobbyist, and we don't rely on the builder's listing photos. We show up, we shoot it ourselves, and we own the whole pipeline.

The reason that matters: media drives absorption. A development with a two-minute cinematic walkthrough sells faster at a higher price than one with five flat iPhone photos. That's not our opinion — that's what our listing data shows, quarter after quarter.

2. A dedicated project website for every development.

We don't just list your community on Two70.com and call it a day. Every development partner gets its own premium website — custom domain, custom design, interactive plat map, per-lot lead capture, deep-linkable lot pages that agents can text directly to their buyers. Whitetail Ridge has one. Hillcrest Ranch has one. Sugar Mill Townhomes has one.

This isn't vanity. It's conversion engineering. A dedicated site lets buyers browse every lot at their own pace, see pricing without having to call, join a waitlist for future phases, and pull the covenants and HOA docs in one click. We track every lead, every download, every lot view — so we know exactly which marketing channels are performing and which need to be reallocated. No guessing.

3. Social reach at scale. Over one million monthly content views.

Between the Two70 brokerage channels and the Smith Robinson Signature Group brand, we put the developments we list in front of more than a million people every month across Instagram, YouTube, TikTok, and Facebook. That's not an abstract number — it's buyers already moving to Eastern Idaho, remote workers looking at Rexburg, retirees scouting Island Park, and investors comparing Idaho Falls to Boise.

Every development we partner on gets a dedicated content stream. Weekly drone updates. Build-progress reels. Buyer testimonial edits. Lifestyle content tied to the location. We don't just list your project — we turn it into ongoing content that builds awareness months before the next phase opens.

4. A buyer experience developers can actually be proud of.

Once a buyer goes under contract, most brokerages disappear until closing. We go the other direction. Our clients get access to a transaction portal (built on Nekst), real-time status updates at every milestone, automated progress emails, and a dedicated transaction coordinator — Megan — who keeps everything moving. Buyers know exactly where their transaction stands. Developers don't get inundated with "what's happening with lot seven?" calls. Title companies love working with us because our files are clean.

That quality of experience is contagious. Buyers refer their neighbors. Builders refer their clients. And when a developer launches their next project, our name gets passed around before the plat is even recorded.

Our Current Development Partners

Three active partnerships. Three very different products. One marketing approach.

Each of these developments runs on the same playbook — its own site, its own media stream, its own lead-capture funnel, its own social rhythm — tuned to what the specific buyer pool responds to. Hillcrest buyers care about schools and lot drainage. Whitetail buyers care about view corridors and recreation access. Sugar Mill buyers care about BYU-Idaho proximity and move-in timelines. We don't mash them into a single template.

Who We Are

Smith Robinson Real Estate Two70 is a broker-agent team inside the Real Estate Two70 brokerage in SE Idaho. Rick Robinson is the broker of record — two decades in this market, north of a thousand closed transactions, and the deepest bench of relationships with the builders, title companies, and municipalities you'd want on your side of the table. Grant Smith co-leads the team and runs the brand — media, marketing, technology, and the brokerage's long-term vision of becoming the Apple of real estate in Eastern Idaho.

We're intentionally lean by design. AI in the workflow, in-house systems for transaction management and CRM, and a small team of trusted pros instead of a roster of junior agents. Developers don't get handed off to a new hire after signing the listing agreement. They work with Rick and Grant directly, start to finish.

If You're Developing Anything in Eastern Idaho, Let's Talk

We're already the exclusive listing partner for three of the most active developments in the region. We have room for one or two more — and we're selective about who we take on, because once we sign, we're all-in. If you're planning a subdivision, a townhome community, a multi-lot infill project, or even a single-family spec build portfolio, and you want it marketed like a signature release instead of another MLS listing, we'd like to hear about it.

Call Rick at (208) 360-4688. Call Grant at (208) 499-4016. Or email SR@two70.com. First conversation is free and doesn't come with a pitch deck — just an honest read on whether we're the right fit for your project.